Growth
Marketer
About us
Brainster, a pioneer in transformative education for 8 years, is at the forefront of the global digital revolution. Our mission is to create brighter futures by aligning today’s skills with tomorrow’s opportunities. Join us in shaping the future of education.
We’re proud to be ranked among the top 500 most successful companies in Macedonia, placing in the top 0.7% of businesses in the country.
About the job
As a Growth Marketer at Brainster, you will create and execute innovative strategies to drive customer acquisition, retention, and expansion. You’ll optimize marketing campaigns across various channels, using data-driven insights to boost performance and deliver measurable growth, while collaborating with teams to align with business objectives.
Responsibilities:
- Create, test, and optimize innovative growth strategies to drive customer acquisition, retention, and expansion.
- Plan, execute, and analyze paid and organic marketing campaigns across multiple channels (SEO, PPC, social media, email marketing, etc.).
- Use data analytics to identify, track, and optimize KPIs like traffic, leads, conversions, and retention rates. Implement A/B tests and other experimentation frameworks.
- Design and optimize the end-to-end customer journey, focusing on improving funnel metrics (awareness, acquisition, activation, retention).
- Work closely with product, content, and admission teams to ensure marketing initiatives align with business goals and product updates.
- Partner with content creators and designers to develop high-quality, compelling campaigns that resonate with the target audience.
- Conduct competitive analysis and market research to identify trends, opportunities, and customer pain points.
- Analyze and report on the effectiveness of growth initiatives using analytics tools (e.g., Google Analytics, HubSpot). Provide actionable insights to improve results.
Requirements:
- 3+ years in growth marketing, digital marketing, or a similar role, preferably in a fast-paced startup or tech environment.
- Strong analytical skills and ability to make data-driven decisions.
- Proficiency with marketing tools (Google Analytics, Facebook Ads Manager, CRM systems, email marketing platforms).
- Solid understanding of SEO, PPC, and CRO principles.
- Experience with A/B testing and funnel optimization.
- Knowledge of customer segmentation and behavioral targeting.
- Creative thinker with a problem-solving mindset.
- Excellent communication and collaboration skills.
- Adaptability to work in a dynamic and evolving environment.
- Experience using social media analytics tools to track performance and make data-driven improvements.
- Collaborative mindset with the ability to work effectively with multiple stakeholders.
Benefits we offer:
- Private Health Care
- Flexible Working Hours
- Learning & Development Opportunities
- Unlimited Vacation Days
- Work From Anywhere
- FitKit Subscription
- Pet-friendly office (if working onsite)
*Some benefits are available after a certain period of employment.*
